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Doing News Without a Newsroom
Wanting to expand your news and public affairs content but can't (or don't want to) launch a newsroom? Learn how Decibel, from Austin PBS, uses engagement journalism as a strategic approach to create content that covers community issues and responds to civic conversations.

Learning Outcomes / Key Insights:
Session attendees will leave inspired and empowered to begin experimentation with new and traditional media at their own station. They will learn how Decibel is staffed and operates, how the team builds engaged audiences, ways to leverage community partnerships and measure outcomes. In three years of experimentation, there will also be plenty of examples of lessons learned.

Presenters:
-Sara Robertson, Senior Vice President Austin PBS
-Judy Maggio, Editorial Director News & Public Affairs Austin PBS

Primary Track: Content

This session is open to NETA Members and 2020 NETA Conference Attendees.

Feb 20, 2020 03:00 PM in Eastern Time (US and Canada)

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